Here are some examples of the findings:
- Executives believe adopting cross-cultural communication training programs can increase productivity by 26 percent, on average. This is consistent with the productivity increases of 30 percent.
- reported by executives whose companies already provide training in this area.
- Two thirds (66 percent) of all respondents said they had experienced miscommunication issues within their global sourcing operations.
- "The soft issues, particularly cross-cultural communication, will continue to present the main challenges to realizing global sourcing's full potential for the foreseeable future."
- Training helps because it reduces problems by 12%.
- Training doesn't help very much! (because it fails to provide solutions to 60% of the cases).
- The training currently proposed is probably inadequate or badly targeted (e.g. focusing on intercultural theory rather than psychology and personality) and therefore we are faced with the challenge of re-inventing intercultural training.
- We should be thinking in terms other than simple training (pre-defined courses) and looking at how an intercultural culture can be developed and maintained.